Services
My focus goes beyond marketing to Brand and Business Strategy. Taking an unbiased view to pinpointing the right mix of tools and tactics for your business and goals.
With no two projects alike I am flexible in my approach to processes, tools and techniques; working collaboratively with brands & clients on everything from research, concept & strategy to final execution and implementation.
INSIGHT & RESEARCH
ASKING QUESTIONS CAN BE MORE IMPORTANT THAN ANSWERING THEM.
Research can be like a magical lens, offering a deep and careful view of your surroundings, environment, and people. It can be powerful if applied thoughtfully and help guide decision-making into innovative territory.
STRATEGY & BRAND
THE "HOW" IS EASY, BUT IT'S THE "WHY" THAT REALLY MATTERS.
Every brand has an opportunity to win within its own unique context, but to shift consideration and influence, brands not only need the ambition, but the openness to experiment and create change.
STORYTELLING
GOOD STORIES SELL, BUT GREAT STORIES INSPIRE DEVOTION.
In the daily need for new content, new stories, and new everything , brands are losing their vision and straying from bigger, bolder ideas, often opting for quantity over quality. Good stories can momentarily sell, but great stories--ones with deep emotional impact--are never forgotten.
MARKET TRENDS + INSIGHTS
A secondary, comprehensive dive into an industry, marketplace, or consumer demographic to gain a deeper understanding of what’s
happening and why
BRAND DEVELOPMENT
Aligning and building foundational elements of a brand such as brand positioning, architecture and creative strategy. Help drive major initiatives that support and build a coherent and powerful brand vision in the eyes of consumers around the world.
BRAND/PRODUCT CAMPAIGNS
Define and help create resonant, culturally sharp narratives, while curating the right players to bring them to life
CONSUMER RESEARCH
Design, conduct, analyze, and synthesize quantitative and qualitative consumer research or user feedback that can be used to support strategic decision-making
BRAND STRATEGY
Translating client & brand KPIs & goals into an effective, creative and well-rounded programming strategy. Supporting the Brand in putting process and thought leadership behind protecting the brand voice, ensuring that content created that always aligns with the brand identity. Ability to integrate with X-functional teams to balance the creative concepts and company goals with the tactical needs.
CHANNEL STRATEGY
Bring a focus to what kinds of stories to tell and the best places for them to show up