adidas Insights
Trend & Cultural Insights
Understanding the marketplace, industry and consumer = translating that into tangible guidance and recommendations for Communications, Marketing and Design for successful executions.
As a global sport and culture brand, deeply understanding the consumer was essential. Meaningful responses to trends in sports, art, science, design, fashion, pop culture, and subculture lead to successful growth.
Likewise, understanding how politics, economics, and global movements affect the consumer psyche gives necessary context to strategy. In a world defined by change, our understanding of these factors are always in flux. The focus of Insights to observe and provide an ongoing translation of consumer culture, mindset, and behaviors into actions to maintain and grow brand relevance.
Led X-functional Insight workshops in PDX
As global/local continues to converge, second cities like Portland are centers of rapid growth, change, and increasing influence. We set out to test our three hypothesis to better understand how second tier cities impact brand awareness and growth.
Led X-functional Insight
workshops in Shanghai
Bringing internal partners together with external partners in a workshop environment deepens the consumer uderstanding and provides tactical guidance for implementation within the brand.
REPORTS & PRESENTATIONS
2020 COVID 19 Crisis management Insights & Strategy
2020 Face Mask Insights
2019 Future Consumer Report (30 - 50 year Future View)
2019 Inclusivity Culture Insights
2019 Gaming Culture Insights
2019 European Market Consumer Insights & Strategy
2019 Asia Market Consumer Insights & Strategy
2019 USA Second Tier Cities Market Consumer Insights & Strategy
2019 Betterment Insights
2019 Sustainability Insights