adidas neo

Communications Marketing & Brand Consultant

As a remote Senior Consultant in Strategy, Marketing, Communications & Project Management for adidas neo in Germany I assisted in providing strategic vision during campaigns ensuring the correct marketing plan was aligned with the overall objectives to increase the business unit’s goals.

I led the development of the strategic plan, calendar, and tool kits to inform own retail, media, social, experiential, PR, eComm and key account planning and execution - as well as ensuring cross functional alignment to achieve brand objectives across digital, retail, experiential, events.

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2014 adidas neo

Justin Bieber Campaign

High priority product focused footwear campaign – Drove creative, shoot and post production.

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SS16 adidas neo

Selena Gomez Campaign

Responsible for the SS16 Selena Gomez campaign from brief, through creative, to shoot and execution in retail. This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.)

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SS16 adidas neo

Brand Campaign

Responsible for the SS16 Brand campaign from brief, through creative, to shoot and execution in retail. This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.)

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FW15 adidas neo

Jackets Campaign

Responsible for the FW15 Jackets & ACC Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in our own retail stores. Following this project from start to finish. This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.)

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SS16 Adidas neo

Cloudfoam Campaign

High priority product focused footwear campaign – Was responsible for the creative,shoot and post production.

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FW15 Studio & Contemporary Sportswear Campaigns

Responsible for the Studio & Contemporary Sportswear Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in our own retail stores. Following this project from start to finish.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.)

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FW14 adidas neo

Accessories Campaign

I was responsible for the Accessories Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in our own retail stores. Following this project from start to finish.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.) Copy edited on proofread all assets created for online and retail.

The result of the campaign was an increase in accessories net quantity increased by up to 16% ; accessories net sales increased by up to 23% and
the accessories share of the total business increased from 10% to 13%.

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SS17 adidas neo

Brand Campaign

Consulted with and provided feedback and direction to the adidas neo Director of Communications. Helped direct and steer a new vison for adidas neo that encompassed an older target audience and a more ‘edgy’ style. Advocate and problem solved throughout the change process. Then worked on everything from brief, creative, pre-production (incl. selection of locations, photographers, treatments, outfits, hair&make-up, casting etc.) to post production ( selects, retouching, treatments etc.).

AWARDS

Cannes Lions 2017 - Bronze Lion – Social Engagement - adidas neo Snapchat #myneolabel
Cannes Lions 2017 - Bronze Lion – Content for User Engagement - adidas neo Snapchat #myneolabel Event Awards 2014 - The Best Digital Experience of 2014/15 - #NEOrunway
PRWeek Global Awards 2014 - Consumer Launch Campaign of the Year - Rule the Runway
EMEA region SABRE Awards 2014 - Global Programme + Marketing to Youth - Rule the Runway
CIPR 2014 Excellence Awards - Best Use of Digital - #NEOsneakpeek