UNLESS Collective
Brand & Production Consultant
As Senior Consultant in Strategy, Marketing, Communications & Production for UNLESS Collective I assisted in providing strategic vision during pre-launch and for the launch - as well as helped produce all marketing assets, including website, social and PR. I helped create the Creative Direction for the brand as they embarked on the first touch into the world.
I led the development of the production plan, budget, deliverables and managed the shoots from start to finish. I helped vet agencies and creatives to support in creating the creative assets both for brand and in studio shots. I furthermore helped to support how these assets could live across own retail, media, social, experiential, PR & eComm - as well as ensuring cross functional alignment to achieve brand objectives for a very successful launch.
UNLESS In Studio On Model
Ecomm
High priority product focused campaign – Drove creative & shoot.
UNLESS Brand & Social Imagery
First images the consumer would ever experience from UNLESS Collective – Drove creative & shoot.
UNLESS In Studio Product Detail Shots
Working with bio-degradable product materials we were challenged to show these products close up to be able to showcase the details and product weight. Led creative & shoot.