STRAiGHTAWAY

Campaign & Digital Marketing

Drove multi-channel communications and content creation to generate brand awareness, drive trial and loyalty for the brand, mission and product portfolio. Responsible for consistent messaging and brand voice for all consumer touch points including owned, earned and paid media, as well as consumer relations and event activation. Delivered seamless execution across proven levers, while pushing to test and explore for the future.

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Halloween Campaign

360 Holistic Halloween Campaign that spanned .com, email, social & in store communication.

I developed the concept, art directed, produced and implemented across all channels.

Overall Campaign & Content increased likes by 57.4%, content saves by 63.6%.

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Holiday Campaign

360 Holistic Holiday Campaign that spanned .com, email, social & in store communication.

I developed the concept, art directed, produced and implemented across all channels.

Overall Campaign performance increased online revenue by 152% mo/mo; increased conversion rate by 64% mo/mo & increased AOV by 21% mo/mo.